Automatización del marketing

Referencias

American Marketing Association. Definition of Marketing Automation. AMA Dictionary. https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=A Consultado el 09 de 06 de 2026.
Harvard Business Review. How Marketing Automation Is Changing the Game. Harvard Business Publishing. 2020. https://hbr.org/2020/05/how-marketing-automation-is-changing-the-game Consultado el 09 de 06 de 2026.
MIT Sloan Management Review. The Impact of Marketing Automation on Customer Engagement. MIT Sloan. 2021. https://sloanreview.mit.edu/article/the-impact-of-marketing-automation-on-customer-engagement/ Consultado el 09 de 06 de 2026.
Effie Worldwide. Marketing Automation and Its Role in Effective Campaigns. Effie Awards. 2019. https://www.effie.org/resources/marketing-automation Consultado el 09 de 06 de 2026.
Google Scholar. Marketing Automation: A Review of the Literature and Future Research Directions. Journal of Marketing Analytics. 2022. https://scholar.google.com/scholar?q=marketing+automation+review Consultado el 09 de 06 de 2026.

Chaffey, D. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley.
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164-175.
Kumar, V., & Petersen, A. (2018). Role of Marketing Automation in Customer Relationship Management. Journal of Business Research, 94, 257-263.
Winer, R. S. (2009). Marketing Management. Pearson Education.
Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
Baines, P., Fill, C., & Page, K. (2013). Essentials of Marketing. Oxford University Press.